IL VENERDÌ PIÙ LUNGO DELL'ANNO
Сompany, that owns the Borbonese brand, is more than 100 years old now. It was established in Turin in 1910, by milliner Lucia Lorenzoni Ginestrone. In the 50-ies, her son Umberto Gitnestrone, together with Edoardo Calcagno, registered the name Borbonese. In Borbonese creative laboratory, they came up with a special skin treatment technology called "O.P." (Occhio di Pernice - Partridge Eye), which is a hallmark of the brand, as well as the famous Luna Bag, dedicated to putting a man on the moon. Currently, the creative director of Borbonese is Francesca Mambrini. The famous models, London bag and Lady Butterfly, were created under her leadership.